I get phone calls from marketing directors every week asking me whether or not they should use myspace.com to market their arts organizations, and they always get the same response from me: OF COURSE! MySpace.com is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. MySpace currently reports just over 107 million accounts, with the 100 millionth account being created on August 9, 2006. According to recent reports, MySpace attracts new registrations at the rate of 230,000 per day. So what does this all mean to you?
Your audience is using MySpace and probably much more than you think. Virginia Stage Company created its MySpace page in January 2006. Currently, Virginia Stage Company's MySpace page accounts for the most referrals to our website, beating large search engines such as Google and Yahoo. And not only does it beat Google, it has doubled it.
MySpace allows you to interact with a group of "friends" on a regular basis, and it is FREE! There is no better investment out there. Later posts will discuss how to create a MySpace page, how to recruit friends, post pictures, send bulletins and even Instant Message with your customers! In the meantime, if you haven't already, check out MySpace at www.myspace.com. If you would like to see how an arts organization uses MySpace, check out Virginia Stage Company's MySpace page at www.myspace.com/vastage.
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